Content Manager (FT)


 
Position Summary:
  • The Content Manager plays a crucial role in managing and creating compelling content for social media platforms, implementing content strategies, and ensuring high-quality writing and editing.
  • This position requires expertise in social media property management, content strategy development, and exceptional writing and editing skills.
  • The Content Manager will collaborate with cross-functional teams to deliver engaging content that aligns with the brand's voice, values, and marketing goals.

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Job Responsibilities:
  • Develop and execute content strategies across various social media platforms to enhance brand visibility, engagement, and audience growth.
  • Manage social media properties, including content planning, scheduling, publishing, and monitoring for multiple channels.
  • Collaborate with the marketing team to develop and maintain an editorial calendar that aligns with marketing campaigns, product launches, and seasonal promotions.
  • Conduct thorough research to gather insights and identify relevant industry trends, topics, and keywords to inform content creation.
  • To ensure accuracy, clarity, and consistency, Write, edit, and proofread content for social media posts, articles, blog posts, website copy, email newsletters, and other marketing materials.
  • Collaborate with designers, photographers, and videographers to create visually appealing and engaging content that resonates with the target audience.
  • Stay up-to-date with social media trends, algorithm changes, and best practices to optimize content performance and maximize reach and engagement.
  • Monitor social media channels, respond to user comments and inquiries, and engage with the online community to foster positive relationships and brand advocacy.
  • Analyze content performance metrics, such as engagement rates, click-through rates, and conversions, and provide insights and recommendations for continuous improvement.
  • Stay informed about industry regulations, copyright laws, and content usage rights to ensure compliance in content creation and distribution.

Job Qualifications:
  • Proven experience in social media property management, including content planning, scheduling, and monitoring across platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Strong content strategy development skills, with the ability to align content initiatives with business goals and target audience preferences.
  • Exceptional writing and editing skills, with a keen eye for detail, grammar, and syntax.
  • Demonstrated ability to write engaging, informative, and persuasive content that resonates with the target audience across various platforms and formats.
  • Proficiency in utilizing content management systems (CMS) and social media management tools for content creation, scheduling, and analytics.
  • Familiarity with SEO principles and keyword research to optimize content for search engines and improve organic visibility.
  • Strong research skills to gather relevant information and insights for content creation and industry trends.
  • Excellent organizational and project management abilities to handle multiple projects simultaneously and meet deadlines.
  • Creativity and a passion for staying up-to-date with the latest social media trends, emerging platforms, and content formats.
  • Strong communication and collaboration skills to work effectively with cross-functional teams, stakeholders, and external vendors.

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